Our junk food addiction is dropping alarmingly down the age ladder and we are now rearing a generation of fast food babies.
This arresting documentary reveals babies and toddlers eating a diet of chips, burgers and kebabs, all washed down with bottles of fizzy cola.
It explores the deep-seated reasons why parents resort to junk food feeding and follows three families as they desperately try and get back on the right nutritional track.
From gentle food play to dramatic shocks, the parents team up with real experts who mentor them through the latest techniques as they try to wean their children off fast food.